It is crucial for advertising agencies and brands to plan their mobile marketing campaigns considering technology improvements and new opportunities. Some of these includes:
- Using today's mobile devices advanced capabilities (developing rich media apps and m-site for Iphone and Android)
Targeting niche audiences
Formatting mobile content specifically for handheld devices
Considering opportunities offered by telcos
Maximizing the strength of mobile channel using digital gadgets (wallpaper, ringtones, apps, etc) to develop a buzz and increase brand awareness.
Benefits of a mobile marketing campaign
Reach: SMS messages and push messages are different from email marketing and are not subjected to being filtered or blocked by anti spam mechanisms.
Effectiveness: The average SMS response rate is around 15% (Industry research); other direct marketing channels don't score any higher than 3.5%
Personalization: content and messages can be personalized and sent to users who have opted to receive them.
Marketing mix: mobile strategies can be rapidly and effectively integrated with traditional media, supporting the overall marketing objectives.
The growth of mobile marketing in 2010 is also supported by new self provisioning tools for mobile advertising. Companies like Buongiorno Digital can count on a unparalleled reach on a global scale and helps mobile marketers and wireless adv pioneers setting up affordable and effective mobile campaigns.
Visit our website and learn more on mobile marketing.
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