Content may be King, but its not the alone key to Search Engine Optimization Success

A favorite saying in the Search Engine Optimization community is that "Content is King", implying that content is the key to driving highly visible rankings on the major search engines and SEO success. And as a general statement, it's true.  The search engines do value well written content as the foundation for how they decide which sites to rank higher. 
Although website content is important, it is not the only factor in determining high rankings and successful search engine optimization.  Site content needs to be written for a particular audience or target market, and be based on the language they use when searching for your goods and services.  And the more you know about what your customers are searching for the better you are able to provide the content they are looking for. 
But there are a number of the factors that you must focus on in order to rank highly on the search engines. There are only 10 spots on the first page of the search engines for any keyword search phrase.  And there are many websites vying for those positions.  Depending on the number of firms trying to attain those spots, the age of their sites and how hard they are willing to work to get there, it could be a difficult task to get on the first page.  But since 98.9% of all search engine clicks on organic rankings occur on listing on the first page, it is well worth the effort if online marketing is a key element of your go-to-market strategy.
 Below are a set of items that need to be done in order to successfully optimize your site for SEO.

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